Realme Loses More Than 50% Market Share in India in Two Months
Xiaomi and Samsung are both standing to increase their respective market shares in the smartphone category in India post-obit mega festive seasons in the state terminal year. Co-ordinate to the latest data released by the International Data Corporation (IDC), the top-five vendors, including Xiaomi, Samsung, Vivo, Oppo and Realme, retained their corresponding positions post-obit the festive season, although, Realme slipped massively during October and November, becoming the merely company on the list to have lost market share during the period.
Co-ordinate to the report, Xiaomi not only remained the largest smartphone vendor in India, but really managed to increase its market share in Nov to 30.4 percent from 29.26 percent in October. As for Samsung, it reportedly went from 19.eight percent to 21.0 pct during the aforementioned menstruation. The report further claims that Vivo and Oppo also increased their respective market shares in India during the penultimate month of last year, accounting for 16.nine and xi.1 percent of the land'due south smartphone market, respectively.
According to the report, Realme had an especially troubling couple of months, with its marketplace share falling more than 50 pct during the menstruum. Co-ordinate to the report, the visitor's market share in India hit a loftier of 16.vii percent in September, only has since fallen precipitously to a lowly viii.2 percent in November. Co-ordinate to IDC'due south Upasana Joshi, the drastic autumn in Realme'south fortunes can exist attributed to the fact that the brand is still largely restricted to online channels.
According to her: "Realme's lxxx percent sales still come from the online channel … (but Xiaomi) has grown later on the festive season considering they are spread across channels and came up with offers across offline and online channels". It volition be interesting to run into if Realme volition be able to ramp up its offline availability to regain some of its lost market share this yr.
Source: https://beebom.com/realme-market-share-dropped-india-two-months/
Posted by: reploglecambee.blogspot.com
0 Response to "Realme Loses More Than 50% Market Share in India in Two Months"
Post a Comment